4 steps to propel your real estate social media marketing to new heights

Many might think that the real estate business is dry and transactional, leaving little to no room for creativity when it comes to marketing and promotions. If someone is going to buy property from your listings, their decision won’t depend on how compelling your ad visuals look or your cleverly crafted social media captions, right? Well, it just might. 

As traditional marketing gives way to digital strategies, the content you create increasingly influences a customer’s buying journey. The right approach can make a significant difference in attracting and engaging potential buyers. Here’s how you can create compelling social media content for your real estate business in 4 easy steps.

1. Choose your platform

Social media marketing is not all the same. The type of platform will significantly impact the type of content you should put out. However, the first step is identifying your target audience. Are you looking to get the attention of first-time homebuyers or affluent, upper-class individuals or families seeking to settle in suburban areas? Are you focusing on students searching for studio apartments near their universities which won’t break the bank? Every audience has unique needs and preferences, so it’s essential to tailor your content to match. Spend time defining your audience’s demographics, interests, and challenges. 

Once you know who you want to target, use the platform or platforms which your target audience uses. For instance, since Gen Z rarely uses Facebook, Instagram would be a much better choice for reaching them. You’ve got your “where”, now you have to figure out the “what”. Create the content that best goes with your platform. This cheat sheet  by SocialPilot is a nifty guide to go through, it outlines all the various types and sizes for each social media website. 

2. Create high-quality professional content

If there’s one thing your content needs to be, aside from eye-catching, is professional. Invest in professional photography and videography to showcase your properties in the best light. Highlight the main selling points of each listing in bold text, but be careful not to clutter your post with too much information. Real estate social media posts can often appear overwhelming. Let the visuals do most of the talking.

If you don’t have a professional designer to create social media content for you, you can try using real estate social media post templates like these. These are professional designed templates so all you have to do is add your own photos and videos, text, company name and you’re golden. 

You can also try posting interactive content. Ask your followers which home interior or exterior style they prefer in a “This or That” style comparison post, host live sessions showcasing new listings and taking users through virtual tours, or host a giveaway in collaboration with a home decor store.

3. Provide useful information to your followers

As a real estate professional, providing useful and accurate information to your clientele is crucial for building trust. Educating buyers and sellers on not just properties but all that goes into the process will add to your benefit. A great way is to make your social media captions are helpful and informative, while also being compelling. Share the latest market insights and trends with your followers. You can also offer tips and suggestions for improving home value, shifting houses, moving and relocating, neighbourhood benefits and drawbacks and so on. 

Using hashtags in your social media content will also allow you to target specific search terms. Try hashtags like #homeforsale or #propertymanagement to make sure your posts catch the right eyeballs. For more hashtags relevant to real estate marketing, see this list.

4. Analytics and repurposing 

Live and learn. If you wish to turn your listings into likes, and your likes into potential buyers, take a look at what kind of content is working for your audience. Most platforms provide insights into your content’s performance, including engagement rates, reach, and audience demographics. Leverage this data to fine-tune your strategy. You might notice that certain interactive content brings you more followers, or your current following is more interested in video posts instead of static images. There’s a lot more you can do and listening to your audience can help pave the path to more engagement, and more success!

Crafting engaging social media content for your real estate business doesn’t have to be a gruelling or expensive process. With the right approach, it can be both efficient and effective. By following these four steps, you can streamline your content creation, maximise your reach, and connect with your target audience without breaking the bank. Whether you’re a seasoned realtor or just starting out, these strategies will help you establish a strong online presence. With consistency and creativity, your social media efforts can become a powerful tool in growing your real estate business.