September 21, 2023


Creative meets living

Dorai Home Welcomes Alicia DeFinis as New Chief Executive Officer

Previous Walker Edison, Walmart and Amazon government hired to direct marketing methods and push omnichannel operations for the up coming section of progress in speedy-developing enterprise

SALT LAKE Town, UT –Information Direct– Dorai Household

Dorai Property, a foremost developer of eco-stylish home items that help prevent mould with fast-drying materials, nowadays introduced it has appointed retail chief, Alicia DeFinis, as its Chief Govt Officer. In this new role, DeFinis will aid scale Dorai Home’s operations in 2022 and past through the enlargement of its workforce as nicely as the introduction of new marketplace channels and innovative goods. The company’s founding associates, Jason Klug and Kelsey O’Callaghan, will keep on being on the Board of Directors and will continue on to associate on upcoming solution style and manufacturing through Klug’s enterprise, Klugonyx.

Alicia DeFinis, CEO of Dorai Home

Alicia DeFinis, CEO of Dorai Household

“We are absolutely thrilled to welcome Alicia as the to start with CEO of Dorai Residence,” reported Jason Klug, CEO and founder of Klugonyx and Dorai Home co-founder and President of the Board of Administrators. “Her remarkable track document of driving innovation across various retail platforms will reward the entire Dorai group, as perfectly as our customers. We are confident she’ll keep on to lead the company with a crystal clear concentration and assist improve Dorai as it enters into untapped marketplaces.”

With over a ten years of experience in the retail and e-commerce industries, DeFinis most lately served as Vice President of Associate Development at Walker Edison (a Blackstone Company), where she was liable for their North American partner ecosystem such as advancement, channels, profits, and onboarding. Prior to signing up for Walker Edison, DeFinis held various positions at Walmart Market as nicely as senior positions at the two Amazon and Pure Storage.

With a continued 300 per cent calendar year-over-12 months expansion considering the fact that the founding in 2018, Dorai Residence aims to grow to be a $100 million dollar brand name in the future three to five decades with DeFinis’s lead in omnichannel product sales tactic into new world wide markets.

“I’m humbled and honored to consider on the job of CEO at Dorai House,” said Alicia DeFinis, CEO of Dorai Property. “The company’s ongoing momentum is astounding and I search ahead to taking Dorai’s vision of starting to be the main eco-chic residence brand providing thoughtfully intended housewares to the future stage of expansion.”

DeFinis retains a bachelor’s degree from Drexel University’s LeBow School of Business. She at this time resides in Utah with her partner.

DeFinis will be attending The Worldwide Ecommerce Acceleration Summit 2022 in Salt Lake Town, Utah, from June 15-16, 2022. To schedule a meet and greet, you should reach out here.

About Dorai Residence

Dorai Property, eco-chic dwelling goods that enable avoid mildew with instantaneous-drying materials, is a rapidly growing D2C manufacturer that generates thoughtfully designed housewares created of eco-pleasant elements that dry instantly. Dorai products are built from Diomat®, Dorai’s fast-drying technologies that brings together the humidity-banishing homes of diatomaceous earth with recycled paper fibers—a organic, eco-friendly way to prevent mildew. Dorai House was started off in 2018 by two founders with operational skills that has enabled 300% YOY development. The enterprise is headquartered in Salt Lake Town. Discover more at

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