June 14, 2024


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Omnicom Media Group Heads Home from Cannes with 39 Lions, the Media Network Crown, a New Global Consultancy and a Big Lead in Connected Commerce | News

OMG’s OMD Around the globe Named Media Community of the Calendar year

NEW YORK, June 27, 2022 /PRNewswire/ — With a blend of accolades and headline-making bulletins, Omnicom Media Team (OMG), the media solutions division of Omnicom Team Inc. (NYSE: OMC) was a dominant presence at the 2022 Cannes Lions Global Festival of Creative imagination.

On the accolades front, OMG organizations acquired a full of 39 Lions and its OMD company, the major international media network by billings, was named Media Community of the Calendar year. This marks the next consecutive year that an OMG agency took the Network of the Calendar year title, which was awarded to PHD in 2021. 

Concurrent with its overall performance in the levels of competition, OMG acquired headlines each individual working day of the competition, saying a collection of initial-mover collaborations with retail media networks, as effectively as the world enlargement of its TRKKNanalytics and advert consultancy that is one particular of the largest Google Marketing Platform (GMP) partners in Europe.

OMG’s Lions’ Share

The 39 Lions earned by OMG agencies – 7 Gold, 13 Silver and 19 Bronze – encompassed get the job done from APAC, EMEA, North The us and LATAM, spanning the automotive, CPG, Beverage Technological know-how and Vacation sectors and such as level of competition classes that mirror a wide range of the two founded and rising priorities for consumers – from details-pushed concentrating on and insights to integrated media to corporate function and obligation.

A sturdy world wide footprint was also apparent in OMD’s Media Community of the Yr award, with perform from Portugal, France and Australia helping gas the agency’s acquire.

“Remaining named Media Community of the Year is especially meaningful coming at a time when manufacturers are re-analyzing their business, promoting and technology functions to better address new realities – equally economic and cultural,” stated George Manas, CEO, OMD Throughout the world. “They will need a trustworthy spouse in transformation – and this recognition helps affirm that OMD is that associate.”

Having the Guide in Related Commerce

In the course of the Cannes competition OMG introduced four 1st-mover strategic partnerships with retail media networks, beginning Monday, June 20, with Walmart Hook up announcing their initial-at any time agency keeping organization partnership with Omnicom. The agreement will empower cross-display planning towards Walmart audiences in Omni – Omnicom’s open up working system which orchestrates much better outcomes for customers across the complete purchaser acquiring journey – making it possible for Omnicom’s businesses to provide linked encounters across media and commerce platforms with-in owned, gained, and paid environments.

Over the subsequent 3 times, OMG also unveiled details of its partnership with Instacart, that will support Omnicom consumers improved have an understanding of how media commit drives obtain of goods on that platform how Amazon is supporting OMG’s eCommerce training and certification plans and its collaboration with Kroger Precision Marketing and advertising that will permit planners to optimize in-market place retail media, utilizing shopper conduct details to change commit primarily based on merchandise availability, and nevertheless have the versatility to optimize media although maintaining nationwide consumer demand from customers.

Describing the collective affect of the bulletins, Omnicom eCommerce CEO Frank Kochenash mentioned, “With just about every collaboration, we are including an additional layer of exclusive abilities to a connected commerce featuring that encompasses the totality of client investment decision throughout all media channels, screens and environments.”

A Worldwide Expansion for the Cookieless Planet

OMG wrapped the industry’s most world-wide of occasions with news of a worldwide growth, saying on the very last working day of the competition that it is expanding TRKKN- its digital analytics ad engineering and cloud consultancy that is a single of the greatest Google Advertising and marketing System income companions across the European marketplace – to APAC, the Middle East and North The usa. The growth will guarantee world-wide finest techniques that help GMP & GCP effectiveness and efficiency, while also providing OMG higher adaptability to assistance in-housed media functions take care of their Google promoting and cloud stacks to drive much better small business benefits in the cookieless long run.

Summing up the preferred takeaway from OMG’s substantial profile in the course of Cannes 2022, OMG world CEO Florian Adamski says, “People were being coming to Cannes this yr hunting for additional than the massive events – they desired big tips and massive actions that will enable them clear up the large troubles that we as an business are all facing: privateness, connected commerce, measurement, the cookieless long term, talent. Through the do the job we submitted, the partnerships we announced, the abilities we’re increasing, and the shut to 20 imagined-leader message boards we hosted over the 7 days with customers and companions, I believe the net takeaway for entrepreneurs is clear: OMG is conference these troubles- and we can enable you meet them, too.”

About Omnicom Media Group

Omnicom Media Group (OMG) is the media solutions division of Omnicom Group Inc. (NYSE: OMC), a major world marketing and advertising and corporate communications business, offering expert services to additional than 5,000 shoppers in a lot more than 70 countries. Omnicom Media Group  features comprehensive- service media organizations OMDPHD and Hearts & Science as effectively as the Annalect data and analytics division that formulated and manages Omni, the open architecture functioning procedure underpinning all Omnicom organizations.


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Source Omnicom Media Group