At-home try-ons, Zoom fitting sessions, three-dimensional body scans and other digital fit technologies have accelerated during the pandemic. With stores closed, retailers had no choice but to rely on e-commerce platforms for revenues. And even as more and more retailers reopen brick-and-mortar stores, the trend is likely to continue well into the future.
“One of the drawbacks to COVID-19 is that people are going to be reluctant to be in stores — even after they reopen,” Jessica Couch, an apparel fit expert and founder of her own consulting firm Luxor & Finch, told WWD. “It’s just changed how people view shopping.
“Traditionally, shopping was kind of social and consumers wanted to do it with their friends, to be out and about and all of these brands were inside