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North Face launches fund to protect the outdoor adventures of the future

In a bold attempt to help preserve the future of adventure holidays, The North Face is offering a helping hand to those whose business it is to encourage exploration and adventure, at home and abroad.

The clothing company’s motto is ‘Never Stop Exploring’ and in a bid to put its words into action it has announced a €1million (£890,000) fund to help companies, individuals and charities to ensure they can reopen again in the future. Adventurers are championing the initiative which will back businesses that saw custom “evaporate overnight.”

The Covid-19 Explore Fund is the first of its kind and provides critical financial support to those that make exploration possible. Open to the likes of mountain guides, climbing centres and ski schools in the UK, Germany, France and Italy the brand is keen for activities like these to remain an important part of the travel and leisure industry when the

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